thanks to mugabe this money is wallpaper

April 17th, 2009

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This campaign for The Zimbabwean newspaper actually worked out cheaper to print on bank notes than ordinary paper, due to hyper-inflation [symbolised by the introduction of the Z$10 trillion note, worth less than a loaf of bread]. The message is clear, and the execution effective - and the campaign was created in reaction not only to Mugabe’s crippling economic policy, but also his decision to introduce an import luxury duty of 55percent on the newspaper, making it unaffordable to most Zimbabweans. Not content with resisting Mugabe from within Zimbabwe [see campaign], they have also managed to overcome his duty by selling copies of the paper in England and South Africa. Available from most London newsagents…

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Posted in advertising, politics | Comments (1)

One Response to “thanks to mugabe this money is wallpaper”

  1. Rufor Says:

    Hello,
    Not sure that this is true:), but thanks for a post.
    Thank you

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