live young September 23rd, 2009
Evian’s collaborative relationship with fashion designers began in 2008 with a special edition bottle designed by Christian Lacroix. 2009 saw a Jean Paul Gaultier edition hit the shelves of selected gourmet retailers, and this year the iconic French bottled water brand is collaborating with an icon of British fashion design: Sir Paul Smith. Adorned with Sir Paul’s characteristic colourful stripes painted in organic ink, the iconic glass bottle is given a playful and vibrant character through this stunning collaboration.
Watching the video [below] gives you an insight into the life and world of a very down to earth and insightful individual – and offers a glimpse of the studio that inspired the Paul Smith stripe, and obviously the latest Evian collaboration. Sir Paul himself proclaims life is about living young, being useful, and enjoying yourself everyday. Who better to collaborate with an equally iconic brand, whose mantra and slogan is Live Young?
Available from selected retailers - including Selfridges Food Hall - from November…
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