a shameless plug

September 27th, 2009

gold-uk_folding_plug-ceremony1

Put simply, this is functional design innovation at it’s absolute best. The market ready Folding Plug, designed by South Korean student Min-Kyu Choi has been turning heads at this year’s Royal College of Arts Graduate Show – and is set to change our lives. Yes I’m putting my head on the line by saying that, but the simplest ideas are often the greatest – and the Folding Plug exemplifies that statement. Amazingly, when folded flat the plug is only 10mm wide – the same as a MacBook Air - and the design was inspired by Choi’s realisation that The MacBook Air is the world’s thinnest laptop ever. But in the UK, it still use the world’s biggest plug. To unfold it, the two live pins swivel 90 degrees, and the plastic surround folds back around the pins so the face of the plug looks the same as a standard UK plug. With a bit of luck this design gem will earn Choi a tidy packet, and make the rest of our lives more convenient at the same time…

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One Response to “a shameless plug”

  1. Salo Says:

    good one but British Standards would be in the way!!!

    Take look at this one…This looks more promising and amore of a real product than anything I have seen before.

    Zihni Yalcin is the designer and the product is called ThinPlug and ThinCharger.

    I first seen it at Red Dot museum in Essen when it won a product design award.

    http://www.dezeen.com/2009/12/10/thinplug-by-zihni-yalcin/

    http://thinplug.com/thin_plug_how_it_works.html

    Simply brillant!!!

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