coca loca September 28th, 2009
Continuing their ongoing tradition of collaborating with fashion desiners in recent years [including Patricia Field and Roberto Cavalli], Coca Cola Light is launching a range of limited edition bottles designed by famous Italian fashion houses. The bottle shape will - as ever - remain untouched, but the designers, including Moschino [above], Fendi [below], Versace, Etro, and Feretti, have come up with eye catching outers to hug the signature bottle’s world famous curves. The project is in aid of the Abruzzo charity, which funds scholarship’s for young women effected by the devastating earthquakes in Italy last summer. The bottles were unveiled at a fashion show in the the courtyard of Milan’s Palazzo Reale on September 24th, and a limited number are now on sale, until 4th October…
Posted in design, fashion | Comments (0)