there’s no such thing as a new idea December 30th, 2009
…is a phrase heard almost daily in creative industries. Personally I’m not sure how I feel about that belief, but in the interest of keeping my job - and the Creative Director happy - I tend to keep my mouth shut. That being said, for Nixon to take 2 of my favourite watches of the last decade: the U-Boat Classico and the Chanel J12, and combine them at a relatively affordable price does bring a smile to my face. And it’s not as if some guy from Walthamstow Market has bought a bunch of knock offs from the back of a dim sum lorry and is trying to shift them, Nixon are reputable and credible watchmakers. The Ceramic 51-30 is made with a 300m custom ceramic case, which houses a 3 hand, Swiss made mechanism with date, automatic winding, and sweeping seconds - behind a hardedned mineral caseback window. In fact, retailing at $2,400 if you do find one on a local market stall let me know…
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