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January 14th, 2010

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Pop up stores are selling out faster than letterman jackets these days - but surely this pop up closet from Levi’s is taking the trend a step to far? Yes as a Brit I should really be describing this as a pop up wardrobe, but to save all you people across the pond from confusion I’m sticking to it’s given name of closet - that is what the Belgian agency Moriterbrigade who created it call it after all. Anyway despite the fact it’d be a deathtrap if your apartment caught fire - and rendered useless if you had to carry it home in the kind of weather we’ve been blessed with lately on our fine shores - it’s a nice idea and represents forward and creative thinking - and willing - from the worlds most famous denim brand…

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