splurging, dom p, rosé March 1st, 2010
This special edition carry case created by Australian designer Mark Newson for the iconic champagne house Dom Pérignon has successfully maintained the iconic equities of the brand (bottle shape and label) and combined them with modern colours, packaging formats, and substrates to create an eye catching and fully functional addition to their portfolio. The outcome finely balances the exclusive, heritage-heavy perceptions of a category king, with a more accessible and practical format.
This is Newson’s fourth collaboration with Dom Pérignon, in a time when - as the house of Dom Pérignon themselves put it - designer collaborations with luxury houses tend to be one-shot events. It is however every bit as creative, striking, and practical as any collaboration I’ve seen for a long, long time…
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