Archive for the ‘advertising’ Category
all the single ladies April 22nd, 2009
As part of their promotional competition to win free tickets to see Beyoncé at the O2, Cadbury-owned Trident gum organised a flashmob performance of Beyoncé’s Single Ladies in Piccadilly Circus. The stunt, which was conceived by Initials Marketing, and made reality by Pretty Green, featured 100 girls spontaneously performing the iconic Beyoncé dance in front of startled onlookers. The outcome and effect was impactful and beautiful, even if the Trident brand was [thankfully] nowhere to be seen…
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thanks to mugabe this money is wallpaper April 17th, 2009
This campaign for The Zimbabwean newspaper actually worked out cheaper to print on bank notes than ordinary paper, due to hyper-inflation [symbolised by the introduction of the Z$10 trillion note, worth less than a loaf of bread]. The message is clear, and the execution effective - and the campaign was created in reaction not only to Mugabe’s crippling economic policy, but also his decision to introduce an import luxury duty of 55percent on the newspaper, making it unaffordable to most Zimbabweans. Not content with resisting Mugabe from within Zimbabwe [see campaign], they have also managed to overcome his duty by selling copies of the paper in England and South Africa. Available from most London newsagents…
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what it do, what it does / originality is the key January 25th, 2009
Yes its Jeezy again, and no it isn’t a million miles away from Belvedere’s Luxury Reborn campaign or Kelis’ Bossy video cinematographically, but this campaign to celebrate 60 Years of Soles and Stripes from Adidas is amazing. We saw it at the cinema, before Slumdog Millionaire - which incidentally is incredible, well worth a watch - and chose to feature the ad over the film. Its not only because Slumdog has had more than its fair share of column inches and blog posts recently, and nothing to do with the quality of the film - again it is of the highest calibre - but put simply the Adidas Celebrate Originality campaign just fits the bill better… even if the cast - including Jeezy, Estelle, Russell Simmons, Missy, Meth, Red, and David Beckham - is more mainstream than that of the film…
Posted in advertising, fashion | Comments (1)
irrational, emotive, inexplicable January 23rd, 2009
There is little more to say about this - apart from that it’s a prime example of successful, effective viral advertising. There is no need to ask why, or think ‘I don’t get it‘… you don’t need to. Try explaining the gorilla to someone who hasn’t seen it…
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